It’s October and the Frankfurter Buchmesse welcome the publishing and media industry with a variety of activities. One of the focal points of the fair this year is underlined by the slogan “Translate. Transfer. Transform” which goes further than the mere translation of a text into another language: transfer ideas, transform mind settings, transfer stories into other creative industries, and more
This matches perfectly with the spirit of ALDUS UP; moreover, together with many other partners, the fair offers a long list of events that tackle all the project lines like diversity and inclusion, accessibility, translation, reading promotion, facts regarding the European book market, matchmakings with the film industry, insights into challenges at different book fairs and also more technical approaches like methodologies for surveys on reading promotion.
All events are in English. Admission is free, unless differently specified.
Enjoy the programme, enjoy the Buchmesse!
ALDUS UP will be represented in the collective stand of Innovation and European projects in Hall 4.0 Stand H79. Together with ALDUS UP, two EU projects Möbius and STARTS will be hosted together with the European initiative CreativeShift and the innovation project Contentshift, promoted by the Börsenverein.
Wednesday, 19th October
Transform Diversity
9:00 a.m. – 12:00 a.m.
Congress Center, level 3, Conference Room Illusion
Ticket required
https://www.buchmesse.de/en/highlights/professional-programme/frankfurt-kids
What sets a children’s book apart in today’s market? How should stories for young readers be told to keep up with the times? What role do diversity and inclusion play?
The Frankfurt Kids Conference will focus on these topics and more. It will be held for the first time this year on 19 October 2022 as part of Frankfurter Buchmesse. There, publishing experts will join with political activists and representatives of children and youth organisations to discuss children’s books in their social and international contexts.
Speakers: Peter Warwick (Scholastic, USA); Anja Mundt (Agent, Germany); Edward van de Vendel (Writer, Netherlands) and more
Moderator: Lawrence Schimel, writer& translator, Spain
Organized by:
Frankfurter Buchmesse
Every Story Matters (EU-Project)
A cornerstone towards comprehensive data on European reading habits
10:00 a.m. – 10:45 a.m.
Guest of Honour Spain professional stage (Hall 4.1 D4)
Presentation of a new common methodology for surveys on reading habits in Europe (ERICS). The partners of Aldus Up present the EuRopean Item Core Set for Reading Surveys (ERICS), which provides a basic framework for the different national surveys to compare key figures on reading habits. The results of the reading surveys in Spain and Norway will be presented as an example of the integration of this methodology, that can be supplemented by further individual variables depending on the focus of the survey in each country. The aim is to implement this common methodology in order to make the results of future surveys more comparable between European countries and thus to obtain a comprehensive overview of the development of reading in Europe. The main elements in ERICS were presented this year: http://www.aldusnet.eu/k-hub/surveyreading- habits-europe-state-art/”
Speakers: Christoph Bläsi (Johannes Gutenberg University Mainz), Kristenn Einarsson (Norwegian Publishers Association), Luis González (Germán Sánchez Ruipérez Foundation), Cristina Mussinelli (Associazione Italiana Editori)
Organized by:
Federación de Gremios de Editores de España
Germán Sánchez Ruipérez Foundation
Blind Translation
10:00 a.m. – 11:00 a.m.
Translators Centre
What does translation mean for blind people? What role do sending, receiving and receiving play when you are dependent on translations in everyday life? A lecture by the DIALOGMUSEUM Frankfurt, which illuminates the translation from a different perspective, abstracts it and shows surprising parallels to text-based translation.
Speakers: Maureen Ekizoglu (DIALOGMUSEUM, Gesellschafterin und Geschäftsführerin)
Petrine Waagö (DIALOGMUSEUM, Teamkoordination und Qualitätssicherung DIALOG IM DUNKELN)
Organized by:
Frankfurter Buchmesse
DIALOGMUSEUM (The DIALOGMUSEUM is an adventure museum and social enterprise. It houses the DIALOG IM DUNKELN – an exhibition on the discovery of the invisible: small groups of visitors are guided through a lightless, scenographic exhibition by blind and visually impaired guides. This creates a unique and sustainable change of perspective that sensitizes and at the same time strengthens the topics of inclusion, empathy and dialogue).
The book market in Europe 2021/2022: main data and trends
10:30 a.m. – 11:00 a.m.
Frankfurt Studio (4.0 Room Europa)
For the first time at the Frankfurt Book Fair, the Federation of European Publishers publicly presents the results of its annual statistical survey of the European book market. After an overview and some introductory remarks by the FEP President Peter Kraus vom Cleff, FEP’s Deputy Director and Economist Enrico Turrin will present the detailed data collected by FEP on the turnover from book sales and on the titles published by European book publishers in 2021, also looking at the evolution of formats and trade channels, and outline how main markets have performed thus far in 2022.”
Speakers: Peter Kraus vom Cleff (President, Federation of European Publishers and Managing Director, Börsenverein des Deutschen Buchhandels), Enrico Turrin (Deputy Director and Economist, Federation of European Publishers)
Organized by:
Federation of European Publishers
Accessibility in action: three challenges for the publishing industry
3:00 p.m. – 4:00 p.m
Frankfurt Studio (4.0 Room Europa)
In light of the forthcoming European Accessibility Act, the adoption of the «Born accessible» principle is nowadays in the agenda of all the publishing companies operating in Europe and worldwide. Publishers and all the players in the value chain are working to incorporate accessibility into digital mainstream production and distribution channels, thus providing the same titles to everyone.
The seminar will focus on three key aspects of accessibility:
- Born accessible publications;
- Image descriptions;
- Accessibility metadata
Speakers: Cristina Mussinelli (Secretary General Fondazione LIA, Italy), Stacy Scott (Accessibility Manager Taylor & Francis, UK), Mélissa Haquenne (Product Manager Cantook Publishing, Canada)
Chaired by Porter Anderson (Editor in Chief Publishing Perspectives, USA)
Organized by:
Frankfurter Buchmesse
Fondazione LIA
Federation of European Publishers
International Publishers Association
International Networking Session/Reception on Accessible Publishing and EAA
4:00 p.m. – 5:30 p.m.
4 C Room Entente
Join the international crowd of accessibility experts for a drink and a snack and find your peers to discuss challenges of inclusive publishing, like certification of accessible e-books, image description and metadata distribution. Participants will have the chance to further discuss with accessibility experts from the previous seminar “Accessibility in action”. We are looking forward to meeting you in person after the fruitful but online-only discussions in the last years.
Keynote Speaker: Anne Bergman-Tahon, Director FEP: “Are we heading for chaos for the backlist titles with the implementation of the European Accessibility Act?”.
Please register your participation with an e-email to segreteria@fondazionelia.org.
Organized by
Frankfurter Buchmesse
Börsenverein des Deutschen Buchhandels (Task Force Accessibility)
Fondazione LIA
Thursday, 20th October
Pathways into children’s books publishing
10:30 a.m. – 11:30 a.m.
4C Room Alliance
Children’s literature and publishing should reflect the diversity of the world we live in – from the stories and characters on the page, to the writers and illustrators that create them, to the editors, art directors and designers who publish them. So that’s why Pathways provides illustration courses that nurture aspiring illustrators and writers, as well as opportunities for young people to learn about publishing. Their courses are for anyone who wants to make children’s books, but we also create special opportunities for aspiring artists from backgrounds that are under-represented in children’s books, so they can fulfil their dreams of creating books for the next generation.
Speakers: Dylan Calder (Pathways, UK), Rachel Denwood (Simon & Schuster, UK), Elorine Grant (Harper Collins, UK)
Organized by
Frankfurter Buchmesse
Pop Up Projects, UK
Inclusion and Accessibility in different regions of the world
11:30 a.m. – 12:30 a.m.
4C Room Alliance
Accessibility, as the word suggests, involves designing strategies and systems to optimise access. How can this be achieved in children’s books? How can publishers give equal access and opportunities to a wider and diverse audience, including minority groups? In this panel, we’ll discuss about projects and experiences in publishing more accessible books, from both the content and the production perspective. Our guests from Iran, Mexico and Brazil will give us insights on this subject.
Speakers: Mónica Bergna (Alboroto, México), Lulu Lima (Mil Caramiolas, Brazil), Sahar Tarhandeh (TUTI Books, Iran)
Moderator: Mariela Nagle
Organized by
Frankfurter Buchmesse
German Federal Foreign Office/Invitation Programme
Climate change, narrative & audience development in children’s books in different contexts
1:30 p.m. – 2:30 p.m.
4C Room Alliance
Climate change is on everyone’s lips. Young people are demonstrating for respect for the environment across Europe, for example, under the term Fridays for Future. The UN has taken climate change under one of its 17 Sustainable Development Goals “Take urgent action to combat climate change and its impacts”.
How is this content incorporated into children’s books so that the content is more long-lasting and not just a momentaneous trend? How do publishers in different cultural contexts respond to this issue? The non-fiction segment in children’s books is growing. Is there a chance to reach new target groups? How do these books reach their readers?
Speakers: Denise Johnstone‐Burt (Walker Books, UK), Ayushi Saxena (Art1st Enterprise Pvt Ltd, India), Brad Harris (Imagnary House, South Africa)
Moderator: Mariela Nagle
Organized by:
Frankfurter Buchmesse
German Federal Foreign Office/Invitation Programme
Reading Images: the importance of Picture Books to encourage children to read
2:30 p.m. – 3:30 p.m.
4C Room Alliance
Today, we all know that picture books for young readers help to promote literacy, vocabulary skills, sentence structure and story analysis. Picture books are an important part of learning how to read in a wider sense: children learn to recognize sounds and patterns within the spoken language, they improve comprehension, but also develop a love for reading and improve their social & emotional skills through the reading of visuals. How do publishers and facilitators like Festivals enhance the relevance of picture books and promote their importance? We will be sharing the experience of picture book makers and reading promoters from three different regions: Spain, UK and the Baltic countries (Lithuania, Estonia, Latvia).
Speakers: Justinas Vancevičius (Children’s World, Lithuania), Dylan Calder (Pop Up Projects CIC, UK), Simone C. Ehmig (Stiftung Lesen, Germany)
Moderator: Clara Jubete (Asociación Álbum, Spain)
Organized by:
Frankfurter Buchmesse
Guest of Honour Spain/Asociación Album!
Pop Up Projects, UK
Reading Promotion and Role Models
2:30 p.m. – 3:30 p.m.
Bühne des Verbands Bildungsmedien 3.1 D12
“There will be no Book Fair without books, there will be no books without reader, there will be no reader without the knowledge of reading” (Shashi Tharoor). This panel will discuss the importance of role models to promote reading especially for children and youth. Reading promotion experts from Spain, Germany and Scotland will discuss the situation in Europe and Malaysia with the former education minister of Malaysia, Deputy Chairman of Selangor Public Library (PPAS), Dr. Maszlee Malik. They will present examples showing how actors and soccer players support reading as role models.
Speakers: Dr. Jörg F. Maas (CEO Stiftung Lesen; Germany), Marc Lambert (CEO Scottish Booktrust, UK), Galder Reguera (Athletic Bilbao Foundation, Spain)
Moderator: Karin Plötz (LitCam, Germany)
Organized by:
Frankfurter Buchmesse
LitCam
Verband Bildungsmedien
EU Read
Guest of Honour Spain/Athletic Bilbao Foundation
Learning from the Comic Industry
3:30 p.m. – 4:30 p.m.
4C Room Alliance
What is it that makes Comics so attractive to certain audiences? How does this industry reach new audiences? What are the lessons we can learn from them?
Speakers: Rita Fürstenau (Rotopol, Germany), Felicia Low-Jimenez (Difference Engine, Singapore), Anastasiia Lypska (Vovkulaka, Ukraine)
Moderator: Mariela Nagle
Organized by:
Frankfurter Buchmesse
German Federal Foreign Office/Invitation Programme
Everyday stories around Europe
4:30 p.m. – 5:30 p.m.
4C Room Alliance
A discussion about the difficult task of promoting books that might look not commercial because they deal with complex but equally necessary issues.
The talk will be on inclusion of people that are suffering because of different ‘diseases’ or problems like violence in adolescence, eating disorders, loneliness in rural areas and the outskirts of big cities, etc.
The speakers will also discuss the work of illustrating, writing and translating stories that not only entertain but also leave an ethical and social legacy.
Speakers: Tullio Forgiarini (European Literature Prize, Luxembourg), Regina López Muñoz (Translator, Spain), María Serna (Translator, Spain)
Moderator: Elisabeth Pérez, Irúdika!, Spain
Organized by:
Frankfurter Buchmesse
Guest of Honour Spain/Barbara Fiore Editora/Irudika!
Meet the “European Prize for Literature 2022” writers
5 p.m. – 6 p.m.
Frankfurt Pavillion
The European Union Prize for Literature (EUPL) has helped discover and promotethe best emerging fiction writers in Europe since its first edition in 2009. From 2022, an International Jury composed of experts in literature and translation chooses an overall winner and five special mentions. During this event, you will discover the novels of the EUPL 2022 award winner, Iva Pezuashvili (Georgia), and the special mentions Jacobo Bergareche (Spain), Tadhg Mac Dhonnagáin (Ireland), Gaea Schoeters (Belgium), Eugenia Kuznetsova (Ukraine) and Slađana Nina Perković (Bosnia Herzegovina).
Speakers: Iva Pezuashvili (Georgia), Jacobo Bergareche (Spain), Tadhg Mac Dhonnagáin (Ireland)
Organized by:
EUPL https://www.euprizeliterature.eu/
Federation of European Publishers
Reading in the Dark
7:30 p.m.
Orangerie im Günthersburgpark
Reading without seeing – what different approaches to books are there for blind and visually impaired people? Author Marie Gamillscheg and blind reader Sabine Lohner read from Gamillscheg’s current book “Aufruhr der Meeerestiere” (Luchterhand Verlag). In the novel, which is on the longlist for the German Book Prize, marine biologist Luise returns to her hometown of Graz for a project. It tells the story of years of speechlessness and strangeness between father and daughter.
After the reading, the author and reader will talk together with Prof. Dr. Thomas Kahlisch (director of dzb lesen) about the novel and access to literature for people with disabilities.
Reading in the Dark®, developed by Fondazione LIA, is an experiential event format in the dark. It aims to make sighted people aware of the different ways literature can be received and the new possibilities digital forms of publication open up.
Organized by:
Fondazione LIA
Börsenverein des Deutschen Buchhandels, mediacampus,
Blinden- und Sehbehindertenbund in Hessen e.V. (BSBH),
Frankfurter Buchmesse
Friday, 21st October
Book meets Film
10:30 a.m.-1:30 p.m.
4C Room Alliance
Partecipation by invitation
Editors and Agents meet audiovisual producers – Matchmaking
Organized by:
Frankfurter Buchmesse
Berlinale
Bookfair Directors Talk
1:00 p.m.- 2:00 p.m.
Frankfurt Studio (4.0 Room Europa)
International book fair and trade show directors have a unique view of the world publishing industry, with many of the book business’ challenges and opportunities directly reflected in the design and focal points of their shows each year. In this discussion – presented in association with ALDUS UP — we hear from several leading fairs’ executives with sharp insights on the industry and readers their shows serve. In some cases, accessibility is a key concern, while at other fairs, rights-trading markets may be central to the shows. Some directions see minority inclusion and diversity of production to be a top focus, while in others the promotion of reading and transnational mobility are priority topics. Common cause and varied approaches are the keys to these experts’ accomplished programming.
Speakers: Eva Orúe (Feria del Libro de Madrid, Spain), Mamadou Aliou Sow (Conakry International Children’s Book Fair, Guinea), Rex How (Taipei International Book Fair, Taiwan), Yoel Makov (Jerusalem International Book Forum, Israel)
Host: Juergen Boos (Director Frankfurter Buchmesse, Germany)
Moderator: Porter Anderson (Publishing Perspectives, USA)
Organized by
Frankfurter Buchmesse
Publishing Perspectives
