A professional digital program addressed to publishers, booksellers, literary agents and literary translators in Greece and Germany conducted within the framework of the 17th Thessaloniki International Book Fair and organised by the Frankfurt Book Fair, the Goethe Institut and the Litrix program in cooperation with the Hellenic Foundation for Culture.
From 9 to 18 November 2020, online presentations and discussions will shed light on important aspects of modern publishing. This specialized digital program, conducted within the framework of the 17th Thessaloniki International Book Fair, is addressed to publishers, booksellers, literary agents and literary translators in Greece and Germany but also to everyone who loves books. The main topics to be discussed are: best practice examples for booksellers in the new conditions of the Covid-19 virus pandemic, successful online book marketing, and latest trends in the German audio book trade.
The web-based seminars focusing on translation will strive to address the particular challenges of translating poetry and graphic novels, networking strategies, and the importance of cultural contexts in translating literature.
Programme
09.11.2020, 19:00 pm – 20:00 pm (Greek Time)
THE CULTURAL CONTEXTS IN LITERARY TRANSLATION
Online Seminar for Translators
Does it matter where the translator lives and can one translate equally well in both directions?
What are the culture-specific differences in the area of editing, professional networking and international cultural and funding policy?
What influence do developments in technology and digitization have on text work?
There are some external factors that could be called “cultural context” and that influence writing and translation in German and Greek-speaking countries.
Speaker:
Christos Asteriou, a writer and translator living in Berlin,
Marianna Chalari, a translator from Athens, and Michaela Prinzinger, a writer and translator living in Berlin and Leiden in the Netherlands, shed light on these questions, each from their respective point of view and based on the experiences of his personal and professional life.
The talk will be followed by a discussion.
Language: Greek/German – German/Greek with simultaneous interpreting
11.11.2020, 19:00 pm – 20:00 pm (Greek time)
(IM) POSSIBILITIES OF POETRY TRANSLATION
Online Seminar for Translators
A conversation with Maren Kames and Marina Agathangelidou
Is it even possible to translate poetry or should we be speaking of re-writing and alteration? How much distance is one allowed or should be willing to take from the original? Does that alter our concept regarding the purpose and work of a translation? From the traditional question of “fidelity” to viewing translation as an open process, there is a longstanding and animated debate.
Elena Pallantza, herself a poetry translator from German into Greek and vice versa, meets the poet Maren Kames in a conversation with Marina Agathangelidou, who is currently working on Kame’s book LUNA LUNA and its translation into Greek. Insights into the writing and translation workshop and an exchange about form, sound and meaning using the example of German and Greek are intended to show the variety of criteria with which this complex work is approached.
The talk will be followed by a discussion.
Language: Greek/German – German/Greek with simultaneous interpreting
12.11.2020, 19:00 pm – 20:00 pm (Greek time)
TRANSLATING GRAPHIC NOVELS: A SPECIAL CHALLENGE
Online Seminar for Translators
Text-image interaction plays a crucial role in graphic novels and comics. For translators, this means that they will have to face some special challenges. How does one transpose their texts, mostly dialogue, within the context of the everyday culture of the target language, and this in an extremely limited space? How far can
one go from the original and how will the translation preserve the interaction between text, image and lettering in the original?
Berlin-based cartoonist, writer and artist Katharina Greve, translator Marianna Tsatsou and Lida Tsene, artistic director of the Comicdom Con Athens festival, will discuss these issues.
The talk will be followed by a discussion.
Language: Greek/German – German/Greek with simultaneous interpreting
16.11.2020, 12:00 pm – 13:30 pm (Greek time)
MEET THE EXPERTS! AUDIOBOOK TRENDS FROM GERMANY
Seminar for Publishers
Germany, together with the Anglo-Saxon countries is traditionally one of the biggest markets for audiobooks in the World. The format enjoys a high acceptance and fabulous growth in the last years. German audiobook publishers can work with a healthy retail structure for CD, Downloads and since a few years Streaming. Greece does not have an Audible as a market driver and CD like in many markets is an ever-shrinking format. But Greece has streaming services with growing popularity like Spotify and others which could be a springboard for developing the audiobook market in Greece. Let’s discuss the opportunities!
Speakers:
Kurt Thielen, CEO, Zebralution Digital Media Distribution
Corinna Zimber, Publisher & Owner AUDIOBUCH Verlag
Moderator:
Nopi Chatzigeorgiou, Hellenic Foundation for Culture
The talk will be followed by a discussion.
Language: English
16.11.2020, 18:00 pm – 19:30 pm (Greek time)
SIGNALS OF HOPE: BEST PRACTICE IN COVID TIMES
Seminar for Booksellers
This seminar is made for booksellers by booksellers! Join the discussion to learn how to be successful online in term of sales, communication & marketing, how to build a strong network thanks to booksellers‘alliances, and how to boost your Christmas sales in times of a pandemic.
Speakers:
Katrin Schmidt, Bookseller and bookshop owner, LeseZeichen (Germering)
Katerina Malakate, Bookseller and bookshop owner, Booktalks (Athens)
Moderator:
Evripidis Konstantinidis, Bookseller and bookshop owner, KONSTANTINIDIS BOOKSHOP (Thessaloniki)
The talk will be followed by a discussion.
Language: English
18.11.2020, 12:00 pm – 13:30 pm (Greek time)
SUCCESSFUL ONLINE BOOK MARKETING
Seminar for Publishers
How to make your books and authors more visible online and attract new readers?
In this seminar, discover a whole range of formats and ideas to establish a successful digital marketing strategy for your publishing house.
Speaker:
Marco Verhülsdonk, Digital Marketing Director, KiWi Verlag
Moderator:
Michalis Kalamaras, Digital Publishing Consultant, founder of eAnagnostis.gr
The talk will be followed by a discussion.
Language: English
