The Antwerp Book Fair is a business to consumer fairorganized by the Flemish trade sector organization: the non-profit association ‘Boek.be’. This association embodies the landscape of the book sector in Flanders and reunites book publishers (both trade, scholar/academic/professional publishers, importers) and booksellers (independent stores, book chain members and online booksellers).The fair dates back to 1932 and was always located in Antwerp, the heart of the publishing industry in Flanders. The number of visitors increases yearly. When the book fair was hosted in one of the remaining building of the World Expo in 1971 the fair welcomed 85,000 visitors. In 2016 the fair received 150,000 visitor in the same location. The Antwerp Book Fair hosts book publishers and booksellers of Flanders who are members of the Flemish Book Publishers Association and the Flemish Booksellers Association. The book fair offers a wide spectrum of books published in or imported to Flanders. School/text books as well as scientific books for the professional and trade books in the most general sense can be found at the fair. A dedicated area is foreseen for partnerships, digital trends or innovation in the book publishing sector, where publishers and booksellers can promote their digital products and services during the fair. These include digital learning platforms (such as Diddit, Kweetet, Bingel, MonkeyTales), educational centres built in cooperation with children’s book publishers (Willewete), digital cartoon platforms (Yieha), robots imitating the signature of writing celebrities, language-based computer analysis, etc. The past three years the fair had a central theme (children’s books, cartoons, the 80th edition of the fair) but apart from this the fair also offers a variety of workshops, conferences, debates, creative work space areas etc. to bridge the relation between authors / publishers and their audience. This is translated in a programme with 5 podia and 800 performances.