Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
During the Readmagine conference in 2024 there was a conversation on education, moderated by Marta Martínez, who is CEO at Grupo Anaya (Spain), with Karla Paniagua, Director of Design of..
The role of data management for publishers Effective data management may mean many advantages for the publishers. The most obvious one is that analysing reader behaviour and preferences, publishers can..
Some years ago, there was a lot of concern about the impact of the big digital platforms on the European cultural and creative industries. Now we could say without hesitate,..
Audio is today a type of format that serves as a complementary means to economically exploit the textual content sold by the publishing sector. The percentage of implementation of audio..