The data management as one of the main strategies for the publishers in Eur..
Book markets, Business innovation
The role of data management for publishers Effective data management may mean many advantages for the publishers. The most obvious one is that analysing reader behaviour and preferences, publishers can..
Digital tools made reachable the role of publisher for many people. By one hand the technological utensils made possible the rise of the huge amount of self-publishing through many diverse..
Audience development as a main issue for the european publishing industry i..
Audience development
One of the main objectives of the Aldus Up project is to work to improve the “audience development” of book fairs and the publishing sector in general. Aldus Up has..
On 12, 13, and 14 May 2024, with the support of the German Publishers and Booksellers Association, and within the framework of Creative Europe project Aldus Up, the Federation of..
Introducing Möbius’ Prosumer Intelligence Toolkit: a dashboard to explor..
Audience development, Book markets
Wouldn’t a tool capable of helping publishers understand readers’ habits and passions be the innovation that the book sector always dreamed of? Telling publishers what readers would want to..
