The data management as one of the main strategies for the publishers in Eur..
Book markets, Business innovation
The role of data management for publishers Effective data management may mean many advantages for the publishers. The most obvious one is that analysing reader behaviour and preferences, publishers can..
Audience development as a main issue for the european publishing industry i..
Audience development
One of the main objectives of the Aldus Up project is to work to improve the “audience development” of book fairs and the publishing sector in general. Aldus Up has..
World Expression Forum 2024: Addressing the importance of reading and the b..
Freedom of expression, Reading habits
On 27th and 28th of May 2024 the World Expression Forum (WEXFO) opened its doors for the third consecutive year in Lillehammer, Norway, seeking answers to the question of “How..
On 12, 13, and 14 May 2024, with the support of the German Publishers and Booksellers Association, and within the framework of Creative Europe project Aldus Up, the Federation of..
On March 5 and 6 2024, the Mainz Reading Seminar took place at Johannes Gutenberg-University Mainz to talk about what the title suggests – reading promotion, reading competence, reading research…
On 5 and 6 March, the Mainz Rearing seminar organised by Aldus Up was held at the Johannes Gutenberg University of Mainz. The event brough together Aldus Up project partners and several experts..
