Synergies between audiovisual narratives and the promotion of reading
Audience development, Digital products
Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
Audio format as another chance for publishers to make profit with their cat..
digital innovation, Digital products
Audio is today a type of format that serves as a complementary means to economically exploit the textual content sold by the publishing sector. The percentage of implementation of audio..
On March 5 and 6 2024, the Mainz Reading Seminar took place at Johannes Gutenberg-University Mainz to talk about what the title suggests – reading promotion, reading competence, reading research…
On 5 and 6 March, the Mainz Rearing seminar organised by Aldus Up was held at the Johannes Gutenberg University of Mainz. The event brough together Aldus Up project partners and several experts..
