Talk by Anne Bergman-Tahon [This article is part of a series of six devoted to the analysis of scenarios, tools and processes necessary to manage a book value chain that works..
One of the most challenging circumstances that all the book value chain is experiencing is the fast pace of the transformation in consumers behaviour. The big players in the European..
Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
The purpose and characteristics of the school In March of 2023 the Spanish non-for-profit organisation Fundación Germán Sánchez Ruipérez launched PARIX, a school for the whole book value chain..