(This article lists the contents addressed in the latest edition of Readmagine, with the specification of the panels and workshops and the experts participating in each of them. From the..
Synergies between audiovisual narratives and the promotion of reading
Audience development, Digital products
Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
Audio format as another chance for publishers to make profit with their cat..
digital innovation, Digital products
Audio is today a type of format that serves as a complementary means to economically exploit the textual content sold by the publishing sector. The percentage of implementation of audio..
Audience development as a main issue for the european publishing industry i..
Audience development
One of the main objectives of the Aldus Up project is to work to improve the “audience development” of book fairs and the publishing sector in general. Aldus Up has..
On March 5 and 6 2024, the Mainz Reading Seminar took place at Johannes Gutenberg-University Mainz to talk about what the title suggests – reading promotion, reading competence, reading research…
