One of the most challenging circumstances that all the book value chain is experiencing is the fast pace of the transformation in consumers behaviour. The big players in the European..
Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
The role of data management for publishers Effective data management may mean many advantages for the publishers. The most obvious one is that analysing reader behaviour and preferences, publishers can..