Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
During the Readmagine conference in 2024 there was a conversation on education, moderated by Marta Martínez, who is CEO at Grupo Anaya (Spain), with Karla Paniagua, Director of Design of..
The role of data management for publishers Effective data management may mean many advantages for the publishers. The most obvious one is that analysing reader behaviour and preferences, publishers can..