The outcomes of Aldus Up’s working Group: The item core set ERICS, it..
ERICS, Reading habits
Aldus Up, the project co-funded by Creative Europe that had further developed the network of European book fairs along topics like accessibility, audience development, translation flows between language areas and..
Synergies between audiovisual narratives and the promotion of reading
Audience development, Digital products
Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
Audio format as another chance for publishers to make profit with their cat..
digital innovation, Digital products
Audio is today a type of format that serves as a complementary means to economically exploit the textual content sold by the publishing sector. The percentage of implementation of audio..
On March 5 and 6 2024, the Mainz Reading Seminar took place at Johannes Gutenberg-University Mainz to talk about what the title suggests – reading promotion, reading competence, reading research…
