Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
The role of data management for publishers Effective data management may mean many advantages for the publishers. The most obvious one is that analysing reader behaviour and preferences, publishers can..
Some years ago, there was a lot of concern about the impact of the big digital platforms on the European cultural and creative industries. Now we could say without hesitate,..