Audience development for book reading from TV experiences One of the most important facts in the content marketing worldwide has been the raise of the TV streaming platforms. We are..
Audio is today a type of format that serves as a complementary means to economically exploit the textual content sold by the publishing sector. The percentage of implementation of audio..
On 12, 13, and 14 May 2024, with the support of the German Publishers and Booksellers Association, and within the framework of Creative Europe project Aldus Up, the Federation of..
On March 5 and 6 2024, the Mainz Reading Seminar took place at Johannes Gutenberg-University Mainz to talk about what the title suggests – reading promotion, reading competence, reading research…